The job description for today’s average print shop owner reads like a run-on sentence: Manager, bookkeeper, delivery, customer service, occasional pressman, bindery operator, janitor and, if there is any time left over, sales representative.
But it’s that last title that starts the process. Without sales coming in, those other tasks don’t exist. Why then do selling owners use only the remains of the day to do the one thing that matters most? What is holding the selling owner back from stepping into this role and building more business?
Before summer gets into full swing, I strongly encourage and invite all secondary and post-secondary graphic communications students to submit their favorite print from this year in the 2019 ASDPT Tom Frecska Student Printing Competition!
It’s an opportunity to not only take pride in what you achieved, but to also show off your hard work to the printing industry at large (all entries will be displayed in the PRINTING United Golden Image Gallery).
There’s nothing quite like the passion of a die-hard sports fan, but even so, young fans are starting to believe that style, design, illustration and colors (i.e., individual expression!) take precedence over traditional messages and basic logo design.Read More
Two years ago, SGIA President and CEO Ford Bowers asked if I was willing to travel to Australia. “Sure, why not?” I replied, having no idea of the adventure that awaited me.
It had all started with Ford and SGIAA President, Nigel Davies discussing ways to revitalize SGIAA’s membership. Ford’s first suggestion was color management training and certification, which is where I entered the picture.