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Dan Marx

Dan Marx is the Specialty Graphic Imaging Association's Director of Content Development. With SGIA, he works with the graphic communications industry's diverse knowledge base to raise awareness of trends and opportunities, and helps graphics communications companies and their customers identify and adopt new technologies and access lucrative market areas. In his more than 25 years at SGIA, he has authored numerous articles for industry publications worldwide, presented at a wide range of industry events, and served as an enthusiastic ambassador for new processes and opportunities.

Recent Posts

Functional/Industrial Printing: Beyond the Flock

Posted by Dan Marx on 11/18/19 7:00 AM

The old saying goes that “birds of a feather flock together,” and in a broad sense, that’s true. At the recent PRINTING United event in Dallas, representatives of all printing segments met up, shared knowledge, made connections and searched for the tools or concepts that will drive their businesses forward. Among the printing segments is one that may be the most diverse of all, and despite being the least known (or understood) by the printing community, it's also likely the largest.

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Topics: Printing Industry, Industrial Printing, Functional Printing, Printing United

Strengthening Graphics Businesses

Posted by Dan Marx on 11/4/19 10:00 AM

I’ve been in a decompression phase this past week — mentally unpacking everything I saw and experienced during PRINTING United in Dallas. It was a phenomenal event, loaded with exhibitors busy in their booths, and energy running high. It also presented a new model for viewing (and describing) the printing industry as it is today and in the near term. Profitability and opportunity loom large, as well as efficiency and effective action on all levels.

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Topics: Printing Industry, Printing United, Business Operations, Graphics Production

Ask the Difficult Questions

Posted by Dan Marx on 10/7/19 9:38 AM

Each of us in life has what we would call our “harshest critic.” It may be a spouse or a painfully honest friend — the kind of person who could honestly answer, “Does this look good on me?” From a business standpoint, this person might be your most persnickety customer — not unreasonable, but also very hard to please. Despite the ongoing challenge of serving this person, it is important to consider that he/she may be deeply valuable to your business. The suggestions outlined here may not be for the faint of heart, because the truth can hurt. But strong, constructive criticism is invaluable for any business seeking to grow.

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Topics: Printing Industry, Sales, Business Operations

Beyond the Core

Posted by Dan Marx on 9/16/19 7:03 AM

For more than a decade, wide-format technology, and the ever-expanding range of applications that can be produced with it, has been the shining star of the printing industry. Nearly 20 years ago, when the early adopters saw the technology’s promise, they — seemingly on our behalf — worked the kinks out of the emerging technology. Today, wide-format inkjet is mature, many companies use it for many purposes, and competition is high.

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Topics: New Printing Technologies, Education, Printing United, Networking, Graphics Production

Delivering Value for Functional/Industrial Printers

Posted by Dan Marx on 9/4/19 7:00 AM

The printing industry today is all about variety. Whether printing companies are producing marketing collateral or display graphics, decorating apparel or marking/embellishing manufactured products, the goal is the same: To do so profitably, in a way that promotes company growth and ensures a productive future.

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Topics: Industrial Printing, Functional Printing, Business Solutions, Printing United