The old saying goes that “birds of a feather flock together,” and in a broad sense, that’s true. At the recent PRINTING United event in Dallas, representatives of all printing segments met up, shared knowledge, made connections and searched for the tools or concepts that will drive their businesses forward. Among the printing segments is one that may be the most diverse of all, and despite being the least known (or understood) by the printing community, it's also likely the largest.
I’ve been in a decompression phase this past week — mentally unpacking everything I saw and experienced during PRINTING United in Dallas. It was a phenomenal event, loaded with exhibitors busy in their booths, and energy running high. It also presented a new model for viewing (and describing) the printing industry as it is today and in the near term. Profitability and opportunity loom large, as well as efficiency and effective action on all levels.Read More
Each of us in life has what we would call our “harshest critic.” It may be a spouse or a painfully honest friend — the kind of person who could honestly answer, “Does this look good on me?” From a business standpoint, this person might be your most persnickety customer — not unreasonable, but also very hard to please. Despite the ongoing challenge of serving this person, it is important to consider that he/she may be deeply valuable to your business. The suggestions outlined here may not be for the faint of heart, because the truth can hurt. But strong, constructive criticism is invaluable for any business seeking to grow.
For more than a decade, wide-format technology, and the ever-expanding range of applications that can be produced with it, has been the shining star of the printing industry. Nearly 20 years ago, when the early adopters saw the technology’s promise, they — seemingly on our behalf — worked the kinks out of the emerging technology. Today, wide-format inkjet is mature, many companies use it for many purposes, and competition is high.
The printing industry today is all about variety. Whether printing companies are producing marketing collateral or display graphics, decorating apparel or marking/embellishing manufactured products, the goal is the same: To do so profitably, in a way that promotes company growth and ensures a productive future.