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Dan Marx

Dan Marx is the Specialty Graphic Imaging Association's Director of Content Development. With SGIA, he works with the graphic communications industry's diverse knowledge base to raise awareness of trends and opportunities, and helps graphics communications companies and their customers identify and adopt new technologies and access lucrative market areas. In his more than 25 years at SGIA, he has authored numerous articles for industry publications worldwide, presented at a wide range of industry events, and served as an enthusiastic ambassador for new processes and opportunities.

Recent Posts

Business Essentials for Graphics Producers

Posted by Dan Marx on 8/12/19 7:02 AM

For graphics producers, there will be much to see (and process) at the upcoming PRINTING United event in Dallas (October 23 - 25): New technologies, game-changing new products and applications, and the inherent possibilities of industry convergence. With more than 625 exhibiting companies, there will be much to do and consider. And for any graphics producer looking for a “sure thing” during PRINTING United, SGIA’s Graphics Producers Luncheon is a not-to-be-missed event.

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Topics: Printing Industry, Printing United, Networking

Be Above the Baseline

Posted by Dan Marx on 7/29/19 7:07 AM

Quick: What are three things all printers claim to offer their customers? A quick look at the website of the perfectly average but totally fictitious company, “No-Name Graphics,” will tell you. To quote: “We pride ourselves on excellent customer service, quality printing and on-time delivery.”

Perhaps your company’s website says something similar. While all of these things may be true, it is first important to understand that such a claim is like saying, “We are committed to meeting your expectations by providing exactly what you expect, and nothing more.”

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Topics: Printing Industry, Business Operations, Marketing

Food AND Thought for Functional and Industrial Printers

Posted by Dan Marx on 7/15/19 11:37 AM

Let’s face it: The functional/industrial printing sector is diverse. Printing everything from circuit boards to skateboards and everything in between, the sector is joined, mostly, by a handful of common imaging technologies. What makes them different is the extensive variety of materials and processes these companies use to mark or manufacture products. For this year’s Functional and Industrial Printing Luncheon at PRINTING United, we’ve chosen to address what all of these companies have in common: The quest for profitability.

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Topics: Industrial Printing, Functional Printing, Printing United, Networking, Business Operations

The "Old Man's" Internet Rant

Posted by Dan Marx on 6/17/19 11:10 AM

Although I fear that I’ll sound like a tech-unsavvy old man pining for the “old days,” I’ll just go ahead and say the following: I don’t always trust online portals made available by vendors. Of course, as I say this, I have a couple of examples — one short, and one rather specific — highlighting the failings of some companies I’ve done business with (or wanted to).

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Topics: Printing Industry, Sales, Customer Service, Business Operations

Big Ideas in San Diego, Part 2

Posted by Dan Marx on 2/27/19 10:10 AM

First, if you missed all the good stuff in my THREADX 19 day one recap, be sure to check it out. Now, onto a look at day two, and what I really got out of the entire conference experience.

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Topics: Apparel Decorators, ThreadX, Networking, Branding, Sports Merchandising, Live Activation