For graphics producers, there will be much to see (and process) at the upcoming PRINTING United event in Dallas (October 23 - 25): New technologies, game-changing new products and applications, and the inherent possibilities of industry convergence. With more than 625 exhibiting companies, there will be much to do and consider. And for any graphics producer looking for a “sure thing” during PRINTING United, SGIA’s Graphics Producers Luncheon is a not-to-be-missed event.
Quick: What are three things all printers claim to offer their customers? A quick look at the website of the perfectly average but totally fictitious company, “No-Name Graphics,” will tell you. To quote: “We pride ourselves on excellent customer service, quality printing and on-time delivery.”
Perhaps your company’s website says something similar. While all of these things may be true, it is first important to understand that such a claim is like saying, “We are committed to meeting your expectations by providing exactly what you expect, and nothing more.”
Let’s face it: The functional/industrial printing sector is diverse. Printing everything from circuit boards to skateboards and everything in between, the sector is joined, mostly, by a handful of common imaging technologies. What makes them different is the extensive variety of materials and processes these companies use to mark or manufacture products. For this year’s Functional and Industrial Printing Luncheon at PRINTING United, we’ve chosen to address what all of these companies have in common: The quest for profitability.
Although I fear that I’ll sound like a tech-unsavvy old man pining for the “old days,” I’ll just go ahead and say the following: I don’t always trust online portals made available by vendors. Of course, as I say this, I have a couple of examples — one short, and one rather specific — highlighting the failings of some companies I’ve done business with (or wanted to).
First, if you missed all the good stuff in my THREADX 19 day one recap, be sure to check it out. Now, onto a look at day two, and what I really got out of the entire conference experience.Read More