The inaugural PRINTING United in Dallas was a show of unity, vitality and innovation. As digital printing technologies erase the distinct boundaries that once separated commercial, screen and photo printing, 2019 was the perfect time for SGIA and NAPCO Media to introduce a unified trade show for the entire printing industry.
Earlier this spring, Ferrari Color was acquired by Signs.com, a fast-growing online seller of large-format graphics. The news attracted attention, in part because Ferrari Color was such a well-known pioneer in the large-format graphics business.
But this isn’t a typical acquisition story. Entrepreneur Kirk Green has been serving as CEO of both Ferrari Color and Signs.com for the past 12 years.Read More
Cirrus Visual in Tucson, Ariz., is one company that’s well positioned to produce many forms of brand marketing and experiences. Brandon Blair founded the company 15 years ago as a graphic design studio with commercial printing capabilities. Today, Cirrus Visual helps local companies and organizations develop and execute brand identities through services such as logo design, app design, business cards, direct-mail postcards, labels, packaging, business cards, trade show exhibits, online catalogs, event graphics, menus, magazines, T-shirt designs and vehicle wrap designs.Read More
The Rise of Experiential Marketing Agencies
Face-to-face events such as conferences and trade shows will always be an effective way for marketers to communicate directly with customers. But experiential marketing is different. It’s a multi-media form of B2C marketing that is specifically designed to spark an emotional response and generate online exposure well beyond the actual event.Read More
Once upon a time, brand marketers could hire a single advertising agency to produce creative visuals and messages for broadcast TV, magazine, radio, newspaper, in-store and outdoor advertising. Today, many traditional advertising and marketing agencies are reinventing themselves to cope with rapid changes in communications channels, consumer preferences, marketing automation technologies and data analytics. It’s important to follow what’s happening with advertising firms, marketing agencies and creative services studios because it can affect how you operate and market your printing business.Read More