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Eileen Fritsch

Eileen Fritsch is a freelance writer based in Cincinnati, Ohio. She has covered the evolution of large-format digital printing since the 1990s, when she was assistant editor of Screen Printing magazine. She was a founding editor of Big Picture magazine for ST Media Group and Great Output magazine for the Professional Digital Imaging Association. In recent years, she has written articles about various applications and markets for digital printing, including textiles, garments, interior décor, glass decorating, retailing, professional photography, art and packaging.

Recent Posts

Kirk Green Discusses Signs.com's Ferrari Color Acquisition

Posted by Eileen Fritsch on 7/22/19 7:01 AM

Earlier this spring, Ferrari Color was acquired by Signs.com, a fast-growing online seller of large-format graphics. The news attracted attention, in part because Ferrari Color was such a well-known pioneer in the large-format graphics business.

But this isn’t a typical acquisition story. Entrepreneur Kirk Green has been serving as CEO of both Ferrari Color and Signs.com for the past 12 years.

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Topics: Wide Format, Customer Service, Business Operations

A Graphic Design Studio that Prints

Posted by Eileen Fritsch on 3/11/19 9:53 AM

Cirrus Visual in Tucson, Ariz., is one company that’s well positioned to produce many forms of brand marketing and experiences. Brandon Blair founded the company 15 years ago as a graphic design studio with commercial printing capabilities. Today, Cirrus Visual helps local companies and organizations develop and execute brand identities through services such as logo design, app design, business cards, direct-mail postcards, labels, packaging, business cards, trade show exhibits, online catalogs, event graphics, menus, magazines, T-shirt designs and vehicle wrap designs.

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Topics: Wide Format, Commercial Printing, Graphic Design, Branding, Convergence

The Reinvention of Advertising Agencies (Part 2)

Posted by Eileen Fritsch on 8/29/18 1:46 PM

The Rise of Experiential Marketing Agencies

Face-to-face events such as conferences and trade shows will always be an effective way for marketers to communicate directly with customers. But experiential marketing is different. It’s a multi-media form of B2C marketing that is specifically designed to spark an emotional response and generate online exposure well beyond the actual event.

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Topics: SGIA, Printing, Wide Format, Commercial Printing, Print, Printing Industry, Digital Printing, Digital Textile Printing, Apparel, Business Solution, Retail Market Printing, Retail

The Reinvention of Advertising Agencies (Part 1)

Posted by Eileen Fritsch on 8/27/18 11:15 AM

 Once upon a time, brand marketers could hire a single advertising agency to produce creative visuals and messages for broadcast TV, magazine, radio, newspaper, in-store and outdoor advertising. Today, many traditional advertising and marketing agencies are reinventing themselves to cope with rapid changes in communications channels, consumer preferences, marketing automation technologies and data analytics. It’s important to follow what’s happening with advertising firms, marketing agencies and creative services studios because it can affect how you operate and market your printing business.

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Topics: SGIA, Wide Format, Commercial Printing, Printing Industry, New Printing Technologies, Fashion Industry, Business Solution, Retail Market Printing, Retail

The Changing Retail Landscape

Posted by Eileen Fritsch on 6/11/18 9:54 AM

The retail shopping experience has seen drastic changes over the past few years. Online sellers like Amazon and changes in consumer behavior are forcing retailers to rethink the role of their brick-and-mortar stores.

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Topics: SGIA, Printing, Commercial Printing, Print, Printing Industry, Digital Printing, Fashion Industry, Retail Market Printing, Retail