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Eileen Fritsch

Eileen Fritsch is a freelance writer based in Cincinnati, Ohio. She has covered the evolution of large-format digital printing since the 1990s, when she was assistant editor of Screen Printing magazine. She was a founding editor of Big Picture magazine for ST Media Group and Great Output magazine for the Professional Digital Imaging Association. In recent years, she has written articles about various applications and markets for digital printing, including textiles, garments, interior décor, glass decorating, retailing, professional photography, art and packaging.

Recent Posts

The Changing Retail Landscape

Posted by Eileen Fritsch on 6/11/18 9:54 AM

The retail shopping experience has seen drastic changes over the past few years. Online sellers like Amazon and changes in consumer behavior are forcing retailers to rethink the role of their brick-and-mortar stores.

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Topics: SGIA, Printing, Commercial Printing, Print, Printing Industry, Digital Printing, Fashion Industry, Retail Market Printing, Retail

Rethinking Fast Fashion

Posted by Eileen Fritsch on 5/14/18 9:15 AM

May 14, 2018

Innovations are constantly changing the way we live our lives. The emergence of new technologies, which make production more efficient, has disrupted everything from the way we work to the way we shop. This is especially true in the fashion industry, where digital textile printing equipment has allowed retailers of fashion apparel to produce with faster and more sustainable methods. 

This revolution resulted in the growth of fast fashion, where digital equipment created a quicker way to evaluate and produce clothing and deliver it to the market. Companies like H&M and Zara jumped on the trend and enticed millennials and trendsetters by creating appealing, low-cost garments that mimicked styles that mimicked high-fashion designs.

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Topics: SGIA, Printing, Wide Format, New Printing Technologies, Digital Textile, Fashion Industry, Digital Textile Printing, Fashion