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Ray Weiss

Ray Weiss, Director of Digital Print Programs for SGIA, joined the Association in 2014. He provides solutions and technical information on digital printing as well as digital equipment, materials, and vendor referrals. He oversees several workshops at SGIA along with the association’s digital equipment evaluation program. Ray is project manager for both the PDAA Certification program and SGIA's Digital Color Professional certification program and is an instructor for the Color Management Boot Camps. Ray is a regular contributor to the association's Journal and won the 2016 Swormstedt Award for Best in Class writing in the Digital Printing category. His 25+ year career in the graphics industry has spanned owning his own prepress and offset business to digital wide format sales, training, support, and service. Ray has extensive experience in color management and worked closely with the Smithsonian Institution to implement a color managed workflow in their Exhibits department.

Recent Posts

Certification Matters

Posted by Ray Weiss on 10/16/19 9:45 AM

Certification from an outside party is a differentiator for any business, setting you apart from the competition. It’s proof that a skillset has been mastered, further validated by an external review or assessment. The Oxford dictionary defines “certified” as “officially recognized as possessing certain qualifications or meeting certain standards.” In the print buying world, an SGIA Digital Color Professional certification means consistent, predictable and repeatable color matters to you.

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Topics: Color Management Boot Camp, Color Management, SGIA Workshops, SGIA Digital Color Professional Certification

PDAA Master Certification: Changing with the Times

Posted by Ray Weiss on 10/2/19 9:09 AM

For quite a few years now, the PDAA Master Certification designation has been a much sought-after achievement, not tied to any vinyl manufacturer. For some, it was the challenge of another certification to complement those they already had. For most, it was the featured “Find an Installer” listing PDAA and SGIA had worked hard to develop to help the printing community connect with installers. What began as a “company” certification, rightly evolved into an “individual” certification that served to benefit the Master Certified installer's company. And, once again, this certification is evolving to maintain its status as the certification to hold.

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Topics: PDAA, Installers, PDAA Certification, Printing United

A Heated Competition Gets a New Twist

Posted by Ray Weiss on 8/21/19 7:07 AM

After a successful Wrap Team Challenge in 2018, the PDAA Installers Committee decided to kick things up a notch with this year’s PDAA Pro Team Relay. Last year, two-person teams competed to see how much of the side of a Ford Mustang they could wrap in 20 minutes. It was fun, exciting and suspenseful as teams worked to outdo each other for the grand prize of $2,000. And this year’s Pro Team Relay will definitely build on that concept of teamwork.

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Topics: PDAA, Installers, Printing United, Wrap Competition

Evolving the Competition

Posted by Ray Weiss on 6/12/19 12:02 PM

Since joining SGIA, one of my favorite tasks has been overseeing the annual Product of the Year competition. I was just six weeks in when I started working on this program, which was already well underway with the SGIA Expo (now PRINTING United) practically upon us. Therefore, my focus was getting to know the competition and the manufacturers who were entering.

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Topics: SGIA, Printing Industry, Industry Competition, Printing United

Color Management Training Makes Its Australian Debut

Posted by Ray Weiss on 5/2/19 4:16 PM

Two years ago, SGIA President and CEO Ford Bowers asked if I was willing to travel to Australia. “Sure, why not?” I replied, having no idea of the adventure that awaited me.

It had all started with Ford and SGIAA President, Nigel Davies discussing ways to revitalize SGIAA’s membership. Ford’s first suggestion was color management training and certification, which is where I entered the picture.

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Topics: Wide Format, Commercial Printing, Digital Textile Printing, Color Management Boot Camp, Color Management, Education, Workflow