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Vicki Strull

Vicki Strull is a design strategist and speaker who advises top-tier and emerging brands on how to leverage the power of print and packaging. She consults with print service providers and OEMs to create new revenue streams through print innovations. Vicki will be speaking at PRINTING United in October 2019. To download the infographic of The Four Levels of Versioning, visit

Recent Posts

Attention-Grabbing Packaging

Posted by Vicki Strull on 10/14/19 10:15 AM

Behavioral scientists have determined that the attention span of the average consumer is eight seconds. I put that in perspective this way: The attention span of a goldfish is nine seconds. The attention span of a horse is seven seconds. So we humans are somewhere between a fish and a horse. So, what does this mean for packaging today?

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Topics: Printing Industry, Digital Print for Packaging, Printed Packaging, Printing United