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Beyond the Core

Posted by Dan Marx on 9/16/19 7:03 AM

SGIA Expo Show Floor — GraphicsFor more than a decade, wide-format technology, and the ever-expanding range of applications that can be produced with it, has been the shining star of the printing industry. Nearly 20 years ago, when the early adopters saw the technology’s promise, they — seemingly on our behalf — worked the kinks out of the emerging technology. Today, wide-format inkjet is mature, many companies use it for many purposes, and competition is high.

Graphics producers in North America long viewed the annual SGIA Expo as the “go-to” event for companies serving the signage and graphics segment. It featured the complete range of equipment and materials for wide-format inkjet and other technologies. It saw an industry through the rise (and continued rise) of inkjet applications.

Marx_Blog_WFShowfloor1PRINTING United, coming up next month in Dallas (October 23 - 25), takes it to the next level, and that is appropriate for this moment. Today’s leading sign and graphics companies are looking to expand outside the core of the product areas and vertical markets they’ve served. And PRINTING United is the conduit for new opportunities because it presents the printing industry writ large, with all its changing technologies and emerging, lucrative directions.

"I'm looking forward to attending PRINTING United in Dallas in October," says Albert "Chip" Basse, President, Albert Basse Associates Inc., and Chairman of the SGIA Graphics Production Committee. "As a longtime SGIA Committee member and SGIA trade show attendee, I am eager to embrace the new format of the show. With the expansion of the trade show base to include several other sectors of the printing industry, it provides a great opportunity to educate oneself on various industry areas all under one roof."

Signage and graphics producers of all stripes will benefit from PRINTING United. Beyond the more than 650 exhibiting companies and an expected 30,000 registrants, the event features nearly 100 thought-provoking educational sessions, three half-day “intensive” sessions the day before the expo opens, and powerful networking including a special luncheon specifically for the sign and graphics segment.

Wide Format 101 Half Day IntensiveWhile wide format has been the industry’s shining star, change is a constant in our industry. This makes staying on top of industry developments absolutely essential. The future of the printing industry is all about choices, and the choices you make will determine the future of your business moving forward. So build your business widely, make the right choices and let your experience at PRINTING United guide you.

Register today — I'll see you in Dallas!

Topics: New Printing Technologies, Education, Printing United, Networking, Graphics Production