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Crossing Boundaries and Overcoming Barriers

Posted by Olga Dorokhina on 6/20/18 9:45 AM

According to this year's SGIA Industry Benchmarking survey, one of the main obstacles of growth is finding new customers. In an effort to learn more about these challenges, and possible strategies to overcome them, SGIA launched a survey in partnership with NAPCO to gain insight into industry convergence and other developments that could improve business potential. 

sgia_napco_segment_migration_study_final-1Data from the research shows that boundaries between the industry segments are beginning to disappear as printers look to expand their offerings. 95% of respondents either recognize or have researched or pursued the expansion of their business in an attempt to capitalize on opportunities that could bring in new customers. 

Additional data indicates that 93% of survey respondents believe printers are expanding into new segments beyond their primary business, and 81% are positive the rate of expansion will increase over the next five years. Further, customer expectations are a growing force behind new industry developments.

Our research suggests that commercial printers, graphics and sign producers and garment decorators have mutual interests in each other's operations, highlighting a channel that can be explored when these companies want to expand their offerings. Merger and/or acquisition activity is yet another way that companies see potential for growth.

While it may seem overwhelming at first, the doors are certainly open for printers to expand their offerings and entice new customers. With the emergence of new technologies, equipment and business operations, and the growing desire from a wide variety of printers to explore more diverse product offerings, the barriers for growth are being lowered and the opportunity to expand is as promising as ever. 

Now you just have to ask yourself: What are you going to do to move your business forward?

For access to the full report, click here:

Learn more at "Charting Industry Convergence: A Panel Discussion" moderated by Nathan Safran, Director of Research, NAPCO Media at the 2018 SGIA Expo.


Topics: SGIA, Printing, Print, Printing Industry, Research and Reporting, SGIA Expo, Leadership and Culture