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Kirk Green Discusses Signs.com's Ferrari Color Acquisition

Posted by Eileen Fritsch on 7/22/19 7:01 AM

Signs.com Large-Format DisplayEarlier this spring, Ferrari Color was acquired by Signs.com, a fast-growing online seller of large-format graphics. The news attracted attention, in part because Ferrari Color was such a well-known pioneer in the large-format graphics business.

But this isn’t a typical acquisition story. Entrepreneur Kirk Green has been serving as CEO of both Ferrari Color and Signs.com for the past 12 years.

In an interview I conducted for the SGIA Journal, Green discusses why the timing was right for Signs.com to acquire the manufacturing assets of Ferrari Color.

Some skeptics questioned whether it would ever be feasible to sell custom large-format graphics online. But former photo lab owner Green has proven that it can be done — if you hire people who can create e-commerce software, build a highly automated workflow, provide free large-format design services and post user-friendly educational content about using large-format graphics.

Signs.com Large-Format ProjectSigns.com receives hundreds of orders from businesses and consumers each day and has been named by Inc. magazine as one of the fastest-growing companies in the U.S. Plus, the company has gathered almost 90,000 customer reviews, almost all positive.

Explore Signs.com for yourself, and you’ll quickly see some of the features that make it unique.

Read the full article to learn why a visionary pioneer in large-format digital printing has created a company that is breaking new ground in the emerging field of B2E (business-to-everyone) e-commerce.

Topics: Wide Format, Customer Service, Business Operations