How many times have we heard, “the artwork sells the shirt”? And while most of us know this to be true, do we really run our business based on this principle? I see too many shops sacrifice artwork due to time, budget or other constraints and — in my opinion — miss opportunities to set themselves apart from the competition and increase sales.
I feel like I “get” Aaron Draplin, the keynote speaker for THREADX 2019 (February 17–19, San Diego). With a foot in skateboard/snowboard culture with a punk rock twist, Draplin has crafted an identity for his company that is broad in its nature while still emblemizing a sense of individualism.Read More
As the excitement and buzz of the SGIA Expo’s opening day continued into Saturday, October 19, the garment decoration community came together to spark a conversation of their own at the Garment Decorators Luncheon.Read More
The Rise of Experiential Marketing Agencies
Face-to-face events such as conferences and trade shows will always be an effective way for marketers to communicate directly with customers. But experiential marketing is different. It’s a multi-media form of B2C marketing that is specifically designed to spark an emotional response and generate online exposure well beyond the actual event.Read More
In addition to the exciting educational slate at the 2018 SGIA Expo, we have scheduled many different events for a variety of printing communities. These events will let you network and connect with your peers to discuss the latest trends, ideas, technologies and applications impacting printing. These events, which take place off the conference floor, are hosted by individual SGIA committees and focus on the unique needs of each community. The cost is $30, but seating is limited, so early registration is recommended.Read More