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Using Artwork to Sell More Services

Posted by Dane Clement on 1/28/19 2:56 PM

How many times have we heard, “the artwork sells the shirt”? And while most of us know this to be true, do we really run our business based on this principle? I see too many shops sacrifice artwork due to time, budget or other constraints and — in my opinion — miss opportunities to set themselves apart from the competition and increase sales. 

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Topics: SGIA, Printing, Print, Printing Industry, Apparel, Garment Manufacturing, Business Solution

Tips From a Rock Star

Posted by Dan Marx on 1/14/19 11:00 AM

I feel like I “get” Aaron Draplin, the keynote speaker for THREADX 2019 (February 1719, San Diego). With a foot in skateboard/snowboard culture with a punk rock twist, Draplinhas crafted an identity for his company that is broad in its nature while still emblemizing a sense of individualism. 

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Topics: Apparel, Garment Manufacturing, Apparel Decorators, Graphic Design, ThreadX

2018 Garment Decorators Luncheon Takes an Eye-Opening Look at Branding

Posted by Christina Rosado on 11/21/18 3:22 PM

As the excitement and buzz of the SGIA Expo’s opening day continued into Saturday, October 19, the garment decoration community came together to spark a conversation of their own at the Garment Decorators Luncheon.

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Topics: SGIA, Printing, Print, Printing Industry, SGIA Expo, Digital Textile, Fashion Industry, Digital Textile Printing, Fashion, Apparel, Garment Manufacturing, Screen Printing, Apparel Decorators

The Reinvention of Advertising Agencies (Part 2)

Posted by Eileen Fritsch on 8/29/18 1:46 PM

The Rise of Experiential Marketing Agencies

Face-to-face events such as conferences and trade shows will always be an effective way for marketers to communicate directly with customers. But experiential marketing is different. It’s a multi-media form of B2C marketing that is specifically designed to spark an emotional response and generate online exposure well beyond the actual event.

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Topics: SGIA, Printing, Wide Format, Commercial Printing, Print, Printing Industry, Digital Printing, Digital Textile Printing, Apparel, Business Solution, Retail Market Printing, Retail

Explore What’s on the Horizon at the 2018 SGIA Expo (Part 2)

Posted by Bill Stein on 8/10/18 3:45 PM

In addition to the exciting educational slate at the 2018 SGIA Expo, we have scheduled many different events for a variety of printing communities. These events will let you network and connect with your peers to discuss the latest trends, ideas, technologies and applications impacting printing. These events, which take place off the conference floor, are hosted by individual SGIA committees and focus on the unique needs of each community. The cost is $30, but seating is limited, so early registration is recommended. 

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Topics: SGIA, Printing, Wide Format, Commercial Printing, Print, Printing Industry, SGIA Expo, Apparel, Garment Manufacturing, Screen Printing