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It's a Whole New Ballgame in Sports Merchandising

Posted by Greg Kitson on 5/15/19 1:42 PM

There’s nothing quite like the passion of a die-hard sports fan, but even so, young fans are starting to believe that style, design, illustration and colors (i.e., individual expression!) take precedence over traditional messages and basic logo design.

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Topics: ThreadX, Branding, Sports Merchandising, Apparel Decorating, Business Operations

Live Activation Leaders Weigh in on Growing Trend

Posted by Brett Bowden on 4/17/19 2:43 PM

It was a cool, brisk morning in San Diego. Navy ships were heading into the bay as apparel decorators from all over the country congregated in a meeting room at the Kona Kai Resort during THREADX 19. There was a great energy in the room as I walked onto the stage to moderate a panel with Tim Williams (YR Store), Max Hellmann (Family Industries) and Justin Moore (LivePrinting.com). These guys are the titans of live printing activations, working for the biggest brands in the world.

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Topics: Business Solutions, ThreadX, Branding, Live Activation, Apparel Decorating