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What We Sell is Emotion

Posted by Dan Marx on 8/3/18 1:46 PM

During a past SGIA webinar, garment decoration veteran Greg Kitson of Mind's Eye Graphics shared one of his opinions about the industry. “Nobody needs another T-shirt!’’ he said. “What I really sell is memories that happen to be on T-shirts.’’ This statement really resonated with me, and it got me thinking about our ongoing relationship with the T-shirt, and how, for many of us, certain T-shirts become cherished items, strong in emotional connection. SGIA reached out to a smattering of dedicated T-shirt wearers from all walks of life and asked them to tell us the stories behind their favorite, or most cherished, T-shirt. Their responses give a telling view into what builds a strong connection between us and our favorite shirts:

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Topics: SGIA, Printing, Fashion Industry, Fashion, Apparel, Garment Manufacturing, Screen Printing

Mixed Media: Create Unique Effects That Stimulate Sales

Posted by Frank Gawronski on 7/23/18 3:35 PM

Riley 300 Manual Press. Image courtesy of Ryonet.


Mixed media in the decorated apparel industry involves the use of at least two different embellishment processes in a single design. For example, you can create a mixed media design by combining screen printing and embroidery. While mixed media is not new, its potential for driving new sales could dazzle your customers!


Mixed Media Options

When it comes to the number of available mixed media options, you are really only limited by your imagination. Consider the equipment that you already own and begin developing mixed media samples as your schedule allows. The following is a brief list of some of the many options available to create mixed media garment decorations. 

GSG ZSK Sprint 7 Singlehead Embroidery Machine

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Topics: Apparel, Business Solutions, Screen Printing, media, Embroidery

SGIA Supports the Next Generation of Print (Part 2)

Posted by SGIA Department of Print Technology and Training on 7/16/18 10:54 AM

SkillsUSA is a national membership association serving college, high school and middle school students who are preparing for careers in trade, technical and skilled service occupations. Each year, SkillsUSA hosts the National Leadership and Skills Conference Championships, which features hands-on competitions that test students’ skills in one of over 100 competitions. 

SGIA serves as the printing industry representative and coordinates the Screen Printing Technology and Graphic Imaging-Sublimation competitions. SGIA’s Johnny Shell, Ray Weiss and Erin Nuss attended SkillsUSA’s 2018 Conference in Louisville, Kentucky, and provided their unique perspectives on the event and its importance to the printing industry.

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Topics: SGIA, Printing, Print, Printing Industry, Student Competition, Industry Training, College, Students, Apparel, Garment Manufacturing, SkillsUSA, Screen Printing

Workflows in Digital Textile are Different! (Part 2)

Posted by Pat McGrew on 7/6/18 3:36 PM

Textile printing is different than other types of printing, as are the workflows that support them all. While screen printing and rotary screen printing have been the stable main print technologies, the workflow elements have evolved continuously to support the needs of brands and designers, and the adoption of digital innovations. 

In our last blog post, we discussed the different components of the digital textile workflow, but we must also understand the business side of these operations, and how they are impacted in the process.

The Business of Digital Textile Printing

There are many cost models related to digital print production. First, your equipment will have a different operating profile from your conventional devices, so you should carefully consider how you amortize your equipment and your maintenance expenses. Digital devices should be run every day, even if you do not have paid work, so building in costs associated with running the machine and consumables to support those print runs should be part of the calculations. 

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Topics: SGIA, Printing, Digital Printing, Digital Textile, Digital Textile Printing, Apparel, Garment Manufacturing

Workflows in Digital Textile are Different! (Part 1)

Posted by Pat McGrew on 7/2/18 11:06 AM

Textile printing is different than other types of printing, as are the workflows that support them all. While screen printing and rotary screen printing have been the stable main print technologies, the workflow elements have evolved continuously to support the needs of brands and designers. 

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Topics: SGIA, Printing, Print, Printing Industry, Digital Textile, Fashion Industry, Digital Textile Printing, Fashion, Apparel, Garment Manufacturing, Retail Market Printing, Retail