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An Aligned Mission for the Printing Industry

Posted by Lauren Searson on 1/29/20 12:45 AM

In addition to SGIA's own events, educational resources, training, certifications, and research, the association recognizes the importance of supporting programs that share its values in encouraging industry growth and connection. And the Partners in Printing (PIP) Expo (July 21 - 23, 2020; La Crosse, Wis.), hosted by Empire Screen Printing, is one such event.

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Topics: Printing Industry, New Printing Technologies, Business Solutions, Networking

Delivering Value for Functional/Industrial Printers

Posted by Dan Marx on 9/4/19 7:00 AM

The printing industry today is all about variety. Whether printing companies are producing marketing collateral or display graphics, decorating apparel or marking/embellishing manufactured products, the goal is the same: To do so profitably, in a way that promotes company growth and ensures a productive future.

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Topics: Industrial Printing, Functional Printing, Business Solutions, Printing United

The Selling Owner Challenge

Posted by Bill Farquharson on 5/22/19 1:51 PM

The job description for today’s average print shop owner reads like a run-on sentence: Manager, bookkeeper, delivery, customer service, occasional pressman, bindery operator, janitor and, if there is any time left over, sales representative.

But it’s that last title that starts the process. Without sales coming in, those other tasks don’t exist. Why then do selling owners use only the remains of the day to do the one thing that matters most? What is holding the selling owner back from stepping into this role and building more business?

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Topics: Business Solutions, Sales, Networking, Employee Management, Business Operations

Simple Sustainable Steps for the Printing Industry

Posted by Marci Kinter on 4/22/19 12:44 PM

Sustainability. It’s a word not often directly associated with printing, but I beg to differ. With SGIA’s Sustainable Business Recognition Award program, we continue to see members taking steps to reduce their environmental impact and increase their sustainable footprints.

This year, we’ve recognized 30 facilities for their sustainability programs, focused on all three pillars: people, profit and planet. I’m sharing a few highlights to not only inspire you to take your first steps, but to show that a sustainable journey does not have to be difficult. In fact, it can start with the simple act of changing your lightbulbs.

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Topics: Business Solutions, Sustainability, Employee Management, Business Operations

Live Activation Leaders Weigh in on Growing Trend

Posted by Brett Bowden on 4/17/19 2:43 PM

It was a cool, brisk morning in San Diego. Navy ships were heading into the bay as apparel decorators from all over the country congregated in a meeting room at the Kona Kai Resort during THREADX 19. There was a great energy in the room as I walked onto the stage to moderate a panel with Tim Williams (YR Store), Max Hellmann (Family Industries) and Justin Moore (LivePrinting.com). These guys are the titans of live printing activations, working for the biggest brands in the world.

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Topics: Business Solutions, Apparel Decorators, ThreadX, Branding, Live Activation