When stepping back and reflecting on different aspects of your business, not only should you be planning for future investments in technology but also qualified personnel to correctly manage print jobs. It’s one thing to evaluate printing technology for suitability, but assessing competency for managing print is something quite different. So how do you assess your personnel's skill set for today’s current and emerging printing technology?Read More
There are many reasons to pursue a certification — professional development, to learn or improve a skill or set of skills, to gain employment, or to demonstrate to others what you know. Whatever your reason for choosing to go down the path to certification, there are benefits in the end.
Certification from an outside party is a differentiator for any business, setting you apart from the competition. It’s proof that a skillset has been mastered, further validated by an external review or assessment. The Oxford dictionary defines “certified” as “officially recognized as possessing certain qualifications or meeting certain standards.” In the print buying world, an SGIA Digital Color Professional certification means consistent, predictable and repeatable color matters to you.Read More
My introduction to color management was through a class I took in college. I was an art major with a concentration in photography, continually frustrated and disappointed in the quality and color output of our local print shops. In 2010, during my junior year, my school offered a one-time elective called Advanced Digital Output with Professor Tony Caltabiano. I began to learn about color management, digital printing and how different print facilities handled their color and quality.Read More