Two years ago, SGIA President and CEO Ford Bowers asked if I was willing to travel to Australia. “Sure, why not?” I replied, having no idea of the adventure that awaited me.
It had all started with Ford and SGIAA President, Nigel Davies discussing ways to revitalize SGIAA’s membership. Ford’s first suggestion was color management training and certification, which is where I entered the picture.
Cirrus Visual in Tucson, Ariz., is one company that’s well positioned to produce many forms of brand marketing and experiences. Brandon Blair founded the company 15 years ago as a graphic design studio with commercial printing capabilities. Today, Cirrus Visual helps local companies and organizations develop and execute brand identities through services such as logo design, app design, business cards, direct-mail postcards, labels, packaging, business cards, trade show exhibits, online catalogs, event graphics, menus, magazines, T-shirt designs and vehicle wrap designs.Read More
While there is much discussion on convergence in today’s printing industry, it is neither new nor unique to this time. There are surely times in which convergence and its effects are more pronounced, but this concept is a part of our past, present and future. The discussion here helps us put convergence into context and suggests how it applies to our printing businesses.Read More
Many of us discuss the importance of setting goals of what we want to achieve
in the new year and for most organizations, a key goal is to increase sales. Organizations that continually learn and set ambitious goals are the ones running, not limping, into 2019 because they have prepped their business to achieve sales growth.Read More
Is sustainability still a driver? Yes, according to the speakers at the Brands Talking Sustainability Luncheon at the SGIA Expo.Read More