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Direct Mail's Value in Omnichannel Marketing

Posted by Amanda Armendariz on 7/1/20 10:30 AM

With the advent of digital communication methods, many theorized that hard copy mail would suffer a sharp decline. But while mail volumes certainly have dropped (and will likely never return to pre-digital levels), it would be a mistake to assume that mail is no longer relevant. Indeed, marketers are finding that hard copy mail is once again the cornerstone of their communication efforts, especially given the digital fatigue that plagues the younger generations.

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Topics: Commercial Printing, Business Operations, Marketing, COVID-19

Emergency Pandemic Funding Key to Mailing Industry’s Future

Posted by Lisbeth Lyons on 6/29/20 3:00 PM

The COVID-19 crisis has impacted all of us, even the United States Postal Service (USPS) — the fate of which is very much intertwined with the commercial print and packaging industry. Our industry is a crucial part of a private sector postal-reliant industry that generates $1.6 trillion in sales. This mailing industry ecosystem employs 7.3 million workers across the entire supply chain: postal and print equipment manufacturing, paper, printing, publishing, packaging, and business segments that mail heavily (think retail and financial services) in order to promote, sell, and invoice customers.

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Topics: Commercial Printing, Packaging, Government Affairs, COVID-19

What the Families First Coronavirus Response Act Means for Your Business

Posted by Marci Kinter on 4/1/20 3:45 PM

The Families First Coronavirus Response Act (FFCRA) — passed by the U.S. Congress, and signed into law by President Trump on March 18 — goes into effect no later than April 2, 2020, and will expire on December 31, 2020. It is important to note that this new legislation only applies to employers with fewer than 500 employees and is not retroactive. The provisions of this emergency legislation are limited to just this pandemic.

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Topics: Government Affairs, Business Operations, COVID-19