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Kirk Green Discusses Signs.com's Ferrari Color Acquisition

Posted by Eileen Fritsch on 7/22/19 7:01 AM

Earlier this spring, Ferrari Color was acquired by Signs.com, a fast-growing online seller of large-format graphics. The news attracted attention, in part because Ferrari Color was such a well-known pioneer in the large-format graphics business.

But this isn’t a typical acquisition story. Entrepreneur Kirk Green has been serving as CEO of both Ferrari Color and Signs.com for the past 12 years.

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Topics: Wide Format, Customer Service, Business Operations

The "Old Man's" Internet Rant

Posted by Dan Marx on 6/17/19 11:10 AM

Although I fear that I’ll sound like a tech-unsavvy old man pining for the “old days,” I’ll just go ahead and say the following: I don’t always trust online portals made available by vendors. Of course, as I say this, I have a couple of examples — one short, and one rather specific — highlighting the failings of some companies I’ve done business with (or wanted to).

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Topics: Printing Industry, Sales, Customer Service, Business Operations

The Intersection of Volume and Profit

Posted by David M. Fellman on 2/18/19 3:31 PM

Let’s think about the two most important measures of success for a printing company: sales volume and profitability. I’d like you to consider that those two factors yield four possibilities. There are high volume and highly profitable printing companies. There are low volume and non-profitable printing companies. In between, there are low volume companies with high profits and high volume companies with low profits.

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Topics: Business Solutions, Sales, Customer Service, Finance

Secret Shopper

Posted by Dan Marx on 1/2/19 8:15 AM

Over the past couple of weeks, I’ve been helping my wife, Heather, navigate the details of ordering embroidered shirts for her company. “Help me out,” she said. “You know all about this stuff, right?”  

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Topics: SGIA, Printing, Wide Format, Print, Printing Industry, Embroidery, Customer Service