“Make it pretty.”
If you have ever worked as a graphic designer, you have probably heard that statement more than once. Don’t misunderstand — a large part of a graphic designer’s job is creating an image or project that is visually appealing. But there isn’t a “make it pretty” button that makes that happen.
My introduction to color management was through a class I took in college. I was an art major with a concentration in photography, continually frustrated and disappointed in the quality and color output of our local print shops. In 2010, during my junior year, my school offered a one-time elective called Advanced Digital Output with Professor Tony Caltabiano. I began to learn about color management, digital printing and how different print facilities handled their color and quality.Read More