The packaging segment — folding carton, flexible, corrugated and labels — has primarily used conventional printing technologies, such as screen, flexo, offset and gravure. Screen printing’s versatility, for example, has often supported the leading conventional technologies with regard to pre-printed white, brilliant or vivid colors, varnish and high or low tactile. But what about the rise of inkjet, and its application in label printing?Read More
With the advantages of today’s digital technology, it is faster and easier than ever to produce a textile sign. The following touches on what you need to know about fabric options and benefits, to help you determine your needs and the solutions that will work for your shop.Read More
With the long history of traditional printing, when to tell that the ink is dry comes almost naturally. Working with UV-curable inks moves the printer into a different world. The starting raw materials for the UV binder make up the UV-curable ink formulation. I like to think of it as having a miniature chemical factory taking place on the sheet or web after the printed wet ink is exposed to UV light.
If you are currently in the “digital T-shirt print-on-demand" business, you are probably beginning to feel the effects of price pressure from big online producers like Amazon,Custom Ink and others. Because they produce a product based on cost, the competition will be tough in the traditional “message T” market. However, one market based on fashion and relationships is wide open.Read More
The Rise of Experiential Marketing Agencies
Face-to-face events such as conferences and trade shows will always be an effective way for marketers to communicate directly with customers. But experiential marketing is different. It’s a multi-media form of B2C marketing that is specifically designed to spark an emotional response and generate online exposure well beyond the actual event.Read More