With the long history of traditional printing, when to tell that the ink is dry comes almost naturally. Working with UV-curable inks moves the printer into a different world. The starting raw materials for the UV binder make up the UV-curable ink formulation. I like to think of it as having a miniature chemical factory taking place on the sheet or web after the printed wet ink is exposed to UV light.
If you are currently in the “digital T-shirt print-on-demand" business, you are probably beginning to feel the effects of price pressure from big online producers like Amazon,Custom Ink and others. Because they produce a product based on cost, the competition will be tough in the traditional “message T” market. However, one market based on fashion and relationships is wide open.Read More
The Rise of Experiential Marketing Agencies
Face-to-face events such as conferences and trade shows will always be an effective way for marketers to communicate directly with customers. But experiential marketing is different. It’s a multi-media form of B2C marketing that is specifically designed to spark an emotional response and generate online exposure well beyond the actual event.Read More
I presented at SGIA’s FP3 Conference in June in Chicago. The audience included several key electronics printers in North America, who I got the opportunity to engage with both during following the event. My presentation examined how additive manufacturing processes are converging to drive a new wave of design freedom for manufacturers of electronic devices.Read More
It’s not your father’s printing industry any more. Whereas once upon a time you were either a litho printer or a screen printer or a flexographic printer, the advent of digital technologies means market segments are blurring.Read More