Two years ago, SGIA President and CEO Ford Bowers asked if I was willing to travel to Australia. “Sure, why not?” I replied, having no idea of the adventure that awaited me.
It had all started with Ford and SGIAA President, Nigel Davies discussing ways to revitalize SGIAA’s membership. Ford’s first suggestion was color management training and certification, which is where I entered the picture.
With the advantages of today’s digital technology, it is faster and easier than ever to produce a textile sign. The following touches on what you need to know about fabric options and benefits, to help you determine your needs and the solutions that will work for your shop.Read More
As the excitement and buzz of the SGIA Expo’s opening day continued into Saturday, October 19, the garment decoration community came together to spark a conversation of their own at the Garment Decorators Luncheon.Read More
If you are currently in the “digital T-shirt print-on-demand" business, you are probably beginning to feel the effects of price pressure from big online producers like Amazon,Custom Ink and others. Because they produce a product based on cost, the competition will be tough in the traditional “message T” market. However, one market based on fashion and relationships is wide open.Read More
The Rise of Experiential Marketing Agencies
Face-to-face events such as conferences and trade shows will always be an effective way for marketers to communicate directly with customers. But experiential marketing is different. It’s a multi-media form of B2C marketing that is specifically designed to spark an emotional response and generate online exposure well beyond the actual event.Read More