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The Intersection of Volume and Profit

Posted by David M. Fellman on 2/18/19 3:31 PM

Let’s think about the two most important measures of success for a printing company: sales volume and profitability. I’d like you to consider that those two factors yield four possibilities. There are high volume and highly profitable printing companies. There are low volume and non-profitable printing companies. In between, there are low volume companies with high profits and high volume companies with low profits.

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Topics: Business Solutions, Sales, Customer Service, Finance