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Be Above the Baseline

Posted by Dan Marx on 7/29/19 7:07 AM

Quick: What are three things all printers claim to offer their customers? A quick look at the website of the perfectly average but totally fictitious company, “No-Name Graphics,” will tell you. To quote: “We pride ourselves on excellent customer service, quality printing and on-time delivery.”

Perhaps your company’s website says something similar. While all of these things may be true, it is first important to understand that such a claim is like saying, “We are committed to meeting your expectations by providing exactly what you expect, and nothing more.”

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Topics: Printing Industry, Business Operations, Marketing

Growing as an Industry

Posted by Justin Lawrence on 6/26/19 9:10 AM

The apparel decoration industry has changed my life. I’m sure if you are reading this, you can share in my sentiment. What I haven't fully wrapped my head around yet is if it is going to send me to an early grave, or be the true catalyst in securing my family and my staff’s financial stability — maybe both?

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Topics: Research and Reporting, Apparel Decorators, ThreadX, Branding, Business Operations, Marketing

Down-to-Earth Design

Posted by Lon Winters on 5/29/19 1:45 PM

Before THREADX kicked off this past February in San Diego, many of us arrived a day earlier, eager for what the days ahead would bring. Aside from the welcome reception and dinner scheduled for later that day, a select few of us were able to attend a personalized bonus workshop featuring the one and only Aaron Draplin. After a brief conversation with our event emcee and fan favorite riCardo crespo, he introduced Aaron, telling us we would love this guy and that he was about to drop some serious “knowledge bombs” on us. Needless to say, riCardo nailed it.

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Topics: Graphic Design, ThreadX, Branding, Marketing

The Talk of the Trade Show

Posted by Bill Stein on 4/30/19 7:09 AM

A trade show represents one of the more significant marketing opportunities for a company to make a big, yet intimate, splash in front of prospective customers. When designed and constructed properly, a booth can capture attention, create an interactive experience that immerses a visitor, produce memories that last beyond the show, and hopefully create new business.

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Topics: Networking, Branding, Fabrics, Exhibition, Marketing