The job description for today’s average print shop owner reads like a run-on sentence: Manager, bookkeeper, delivery, customer service, occasional pressman, bindery operator, janitor and, if there is any time left over, sales representative.
But it’s that last title that starts the process. Without sales coming in, those other tasks don’t exist. Why then do selling owners use only the remains of the day to do the one thing that matters most? What is holding the selling owner back from stepping into this role and building more business?
A trade show represents one of the more significant marketing opportunities for a company to make a big, yet intimate, splash in front of prospective customers. When designed and constructed properly, a booth can capture attention, create an interactive experience that immerses a visitor, produce memories that last beyond the show, and hopefully create new business.Read More
No matter how you stack the numbers, SGIA’s 2019 FP3: Functional Printing, Process & Products conference (May 5 - 7; Chicago area) adds up to be a must-attend for today’s functional printers. If you’re still on the fence, here’s a number of reasons why to make this event a priority.Read More
In just a couple of days, print leaders from companies large and small will gather in Phoenix for the 2019 President’s Conference. This year’s lineup features an impressive list of keynote and breakout presenters curated especially for the modern business owner and manager.Read More