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The Selling Owner Challenge

Posted by Bill Farquharson on 5/22/19 1:51 PM

The job description for today’s average print shop owner reads like a run-on sentence: Manager, bookkeeper, delivery, customer service, occasional pressman, bindery operator, janitor and, if there is any time left over, sales representative.

But it’s that last title that starts the process. Without sales coming in, those other tasks don’t exist. Why then do selling owners use only the remains of the day to do the one thing that matters most? What is holding the selling owner back from stepping into this role and building more business?

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Topics: Business Solutions, Sales, Networking, Employee Management, Business Operations

The Talk of the Trade Show

Posted by Bill Stein on 4/30/19 7:09 AM

A trade show represents one of the more significant marketing opportunities for a company to make a big, yet intimate, splash in front of prospective customers. When designed and constructed properly, a booth can capture attention, create an interactive experience that immerses a visitor, produce memories that last beyond the show, and hopefully create new business.

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Topics: Networking, Branding, Fabrics, Exhibition, Marketing

By the Numbers

Posted by Lauren Searson on 3/18/19 3:47 PM

No matter how you stack the numbers, SGIA’s 2019 FP3: Functional Printing, Process & Products conference (May 5 - 7; Chicago area) adds up to be a must-attend for today’s functional printers. If you’re still on the fence, here’s a number of reasons why to make this event a priority.

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Topics: Industrial Printing, Printed Electronics, FP3Conf, Functional Printing, Business Solutions, Education, Networking

This Time, It was Personal

Posted by Ryan Moor on 3/6/19 12:47 PM

With THREADX year two in the books, all I can say is I am looking forward to year three! It was great to see how many new people came out this year as well as the familiar faces who had joined us for the inaugural event in Palm Springs last year; I would say it was a solid split down the middle.
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Topics: Education, ThreadX, Garment to Garment, Networking

Learning, Networking and More at the 2019 President's Conference

Posted by Jennifer (Jenn) Strang on 3/1/19 1:23 PM

In just a couple of days, print leaders from companies large and small will gather in Phoenix for the 2019 President’s Conference. This year’s lineup features an impressive list of keynote and breakout presenters curated especially for the modern business owner and manager.

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Topics: Leadership and Culture, Education, Networking