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Business Essentials for Graphics Producers

Posted by Dan Marx on 8/12/19 7:02 AM

For graphics producers, there will be much to see (and process) at the upcoming PRINTING United event in Dallas (October 23 - 25): New technologies, game-changing new products and applications, and the inherent possibilities of industry convergence. With more than 625 exhibiting companies, there will be much to do and consider. And for any graphics producer looking for a “sure thing” during PRINTING United, SGIA’s Graphics Producers Luncheon is a not-to-be-missed event.

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Topics: Printing Industry, Printing United, Networking

Food AND Thought for Functional and Industrial Printers

Posted by Dan Marx on 7/15/19 11:37 AM

Let’s face it: The functional/industrial printing sector is diverse. Printing everything from circuit boards to skateboards and everything in between, the sector is joined, mostly, by a handful of common imaging technologies. What makes them different is the extensive variety of materials and processes these companies use to mark or manufacture products. For this year’s Functional and Industrial Printing Luncheon at PRINTING United, we’ve chosen to address what all of these companies have in common: The quest for profitability.

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Topics: Industrial Printing, Functional Printing, Printing United, Networking, Business Operations

Changing Lives One Breakfast at a Time

Posted by Elaine Scrima on 6/24/19 10:59 AM

Attract, retain and advance women in the imaging profession — that is our mantra and our mission as the SGIA Women in Print Alliance. And hosting the Women in Print Alliance Breakfast at PRINTING United each year is just one venue for us to provide education, mentoring opportunities and professional growth.

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Topics: Printing United, Networking, Workforce Development

The Selling Owner Challenge

Posted by Bill Farquharson on 5/22/19 1:51 PM

The job description for today’s average print shop owner reads like a run-on sentence: Manager, bookkeeper, delivery, customer service, occasional pressman, bindery operator, janitor and, if there is any time left over, sales representative.

But it’s that last title that starts the process. Without sales coming in, those other tasks don’t exist. Why then do selling owners use only the remains of the day to do the one thing that matters most? What is holding the selling owner back from stepping into this role and building more business?

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Topics: Business Solutions, Sales, Networking, Employee Management, Business Operations

The Talk of the Trade Show

Posted by Bill Stein on 4/30/19 7:09 AM

A trade show represents one of the more significant marketing opportunities for a company to make a big, yet intimate, splash in front of prospective customers. When designed and constructed properly, a booth can capture attention, create an interactive experience that immerses a visitor, produce memories that last beyond the show, and hopefully create new business.

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Topics: Networking, Branding, Fabrics, Exhibition, Marketing