In addition to SGIA's own events, educational resources, training, certifications, and research, the association recognizes the importance of supporting programs that share its values in encouraging industry growth and connection. And the Partners in Printing (PIP) Expo (July 21 - 23, 2020; La Crosse, Wis.), hosted by Empire Screen Printing, is one such event.Read More
For more than a decade, wide-format technology, and the ever-expanding range of applications that can be produced with it, has been the shining star of the printing industry. Nearly 20 years ago, when the early adopters saw the technology’s promise, they — seemingly on our behalf — worked the kinks out of the emerging technology. Today, wide-format inkjet is mature, many companies use it for many purposes, and competition is high.
This year’s record number of entries (255) was a fitting way to end the SGIA Expo in style. Over 100 companies vied for top honors in 68 categories, including some new additions (e.g., single-pass printers, digital presses) that gear toward the industry convergence serving as the foundation of PRINTING United — SGIA and NAPCO Media’s new trade show debuting in Dallas October 23–25, 2019.Read More
I remember going to my first show on October 31, 1977. It was my 25th birthday and my first day on the job. The show was in Anaheim, California (think Disneyland!), and my dad owned the company, so I was invited to attend. Dad and mom introduced me to many of their friends at that show, and I still keep in touch with a few of them (or their sons and daughters).Read More
Once upon a time, brand marketers could hire a single advertising agency to produce creative visuals and messages for broadcast TV, magazine, radio, newspaper, in-store and outdoor advertising. Today, many traditional advertising and marketing agencies are reinventing themselves to cope with rapid changes in communications channels, consumer preferences, marketing automation technologies and data analytics. It’s important to follow what’s happening with advertising firms, marketing agencies and creative services studios because it can affect how you operate and market your printing business.Read More