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The Reinvention of Advertising Agencies (Part 1)

Posted by Eileen Fritsch on 8/27/18 11:15 AM

 Once upon a time, brand marketers could hire a single advertising agency to produce creative visuals and messages for broadcast TV, magazine, radio, newspaper, in-store and outdoor advertising. Today, many traditional advertising and marketing agencies are reinventing themselves to cope with rapid changes in communications channels, consumer preferences, marketing automation technologies and data analytics. It’s important to follow what’s happening with advertising firms, marketing agencies and creative services studios because it can affect how you operate and market your printing business.

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Topics: SGIA, Wide Format, Commercial Printing, Printing Industry, New Printing Technologies, Fashion Industry, Business Solution, Retail Market Printing, Retail

Finishing Opportunities in the World of Wide-Format Printing

Posted by David Rodriguez on 7/30/18 2:52 PM

With a curiosity for the newest printing technologies, I dove into wide-format digital printing nearly 10 years ago. The experience of running, designing and manufacturing my brand in the fashion industry for more than three decades prepared me for the large-format printing and finishing industry. But also over the years, we have seen a decline in the manufacturing of products with sewing and manufacturing in the United States. Our skilled labor force has dissipated due to our lack of education and training. Now is our time to once again reestablish the meaning of “Made in the USA.” 

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Topics: SGIA, Printing, Wide Format, Commercial Printing, Print, Printing Industry, New Printing Technologies

The Story of Golden Image

Posted by Johnny Shell on 6/25/18 9:42 AM

SGIA is now accepting entries for the 2018 Golden Image Competition. The competition was established for the members of the Screen Printing Association International (SPAI) and was first held in Chicago at SCREEN PRINT ’80. Originally named “Golden Squeegee,” the competition featured 27 categories which has now grown to 53 categories. There’s a category for everyone, no matter what community you are in or product you print. In keeping with industry trends, the competition name was changed in 1993 to the Golden Image Competition.

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Topics: SGIA, Print, Printing Industry, SGIA Expo, New Printing Technologies, digital printing technologies

FP3 Wrap Up

Posted by Edward Cook on 6/15/18 10:28 AM

SGIA hosted an amazing inaugural FP3: Functional Printing, Process & Products conference in Chicago! Charged with high-level conversation and networking among many thought leaders from the industrial printing community — with the added comedy from Second City and M.C. Don McMillan — this new conference was a well-rounded event that already has attendees asking about next year!

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Topics: SGIA, Printing, New Printing Technologies, Printed Electronics, FP3Conf, Functional Printing

2018 Product of the Year Competition

Posted by Ray Weiss on 6/6/18 9:00 AM

You do not want to miss the Product of the Year Competition display at the 2018 SGIA Expo. This year's list of categories has been expanded to include 3D printers, digital presses, screen/digital hybrid presses, additional software entries, spectrophotometers and automation and sewing equipment.

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Topics: SGIA, Wide Format, Commercial Printing, Print, Printing Industry, Digital Printing, SGIA Expo, New Printing Technologies, digital printing technologies