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Using Artwork to Sell More Services

Posted by Dane Clement on 1/28/19 2:56 PM

How many times have we heard, “the artwork sells the shirt”? And while most of us know this to be true, do we really run our business based on this principle? I see too many shops sacrifice artwork due to time, budget or other constraints and — in my opinion — miss opportunities to set themselves apart from the competition and increase sales. 

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Topics: SGIA, Printing, Print, Printing Industry, Garment, Garment Manufacturing, Business Solution, Artwork

A First Time for Everything

Posted by Mike Wagner on 1/23/19 3:52 PM

For nearly a decade, I have been directly involved with the programming for several SGIA conferences, from the Membrane Switch Symposium to the more recent Industrial Applications & Printed Electronics Symposium. I have been attending these types of conferences for even longer, but not long enough to say I attended their first iterations.  

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Topics: SGIA, Printing, Print, Printing Industry, Industrial Print, Industrial Printing, Printed Electronics, FP3Conf, Functional Printing, FP3

Secret Shopper

Posted by Dan Marx on 1/2/19 8:15 AM

Over the past couple of weeks, I’ve been helping my wife, Heather, navigate the details of ordering embroidered shirts for her company. “Help me out,” she said. “You know all about this stuff, right?”  

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Topics: SGIA, Printing, Wide Format, Print, Printing Industry, Embroidery, Design, Customer Service

Make 2019 the Year of the Sale

Posted by Ryan T. Sauers on 12/12/18 1:46 PM

Many of us discuss the importance of setting goals of what we want to achieve

in the new year and for most organizations, a key goal is to increase sales. Organizations that continually learn and set ambitious goals are the ones running, not limping, into 2019 because they have prepped their business to achieve sales growth.

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Topics: SGIA, Printing, Commercial Printing, Print, Printing Industry, Industry Training, Business Solution, Retail Market Printing, Education, Sales

THREADX: Changing the Garment Industry Conversation

Posted by Lauren Searson on 12/10/18 12:34 PM

Shifting markets and consumer behaviors and trends are forcing business owners to examine the services they offer and how their brand connects to consumers. So how are today’s garment businesses staying ahead of the curve? By connecting with their greater community — industry experts, peers and suppliers. And where it all takes place is THREADX, which returns for its second iteration February 17–19, 2019, in San Diego. 

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Topics: SGIA, Printing, Print, Printing Industry, Leadership and Culture, Growing and Developing People, Fashion Industry, Fashion, Garment Decorators