How many times have we heard, “the artwork sells the shirt”? And while most of us know this to be true, do we really run our business based on this principle? I see too many shops sacrifice artwork due to time, budget or other constraints and — in my opinion — miss opportunities to set themselves apart from the competition and increase sales.
For nearly a decade, I have been directly involved with the programming for several SGIA conferences, from the Membrane Switch Symposium to the more recent Industrial Applications & Printed Electronics Symposium. I have been attending these types of conferences for even longer, but not long enough to say I attended their first iterations.Read More
Over the past couple of weeks, I’ve been helping my wife, Heather, navigate the details of ordering embroidered shirts for her company. “Help me out,” she said. “You know all about this stuff, right?”Read More
Many of us discuss the importance of setting goals of what we want to achieve
in the new year and for most organizations, a key goal is to increase sales. Organizations that continually learn and set ambitious goals are the ones running, not limping, into 2019 because they have prepped their business to achieve sales growth.Read More
Shifting markets and consumer behaviors and trends are forcing business owners to examine the services they offer and how their brand connects to consumers. So how are today’s garment businesses staying ahead of the curve? By connecting with their greater community — industry experts, peers and suppliers. And where it all takes place is THREADX, which returns for its second iteration February 17–19, 2019, in San Diego.Read More