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Attention-Grabbing Packaging

Posted by Vicki Strull on 10/14/19 10:15 AM

Behavioral scientists have determined that the attention span of the average consumer is eight seconds. I put that in perspective this way: The attention span of a goldfish is nine seconds. The attention span of a horse is seven seconds. So we humans are somewhere between a fish and a horse. So, what does this mean for packaging today?

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Topics: Printing Industry, Digital Print for Packaging, Printed Packaging, Printing United

The Sustainable Packaging Loop

Posted by Heather Nortz on 8/5/19 7:05 AM

What is one thing online shopping and takeout food have in common? Packaging. The convenience of clothes, furniture or whatever your heart’s desire being delivered to your door comes with the cost of the protective layer wrapped around it. We have cast aside this foam peanut-filled cardboard or plastic time and time again — into the garbage bin it goes, to be forgotten while the long-awaited prize inside is revealed and gazed at. Gone are the days of the milkman when the package was valued — carefully emptied and returned to its original sender to be refilled again — or are they?

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Topics: Packaging, Printed Packaging, Sustainability, Business Operations

Print & Package Legislative Summit Promotes Print and Package Industries

Posted by Sarah Younes on 7/11/18 10:21 AM

From June 19 to 20, 120 individuals gathered in Washington, D.C., for the 2018 Print and Packaging Legislative Summit, hosted by six printing and packaging associations. The annual event brings together printers, suppliers, legislative representatives and other interested parties to discuss current events in the manufacturing and printing industries, as well as the issues that pressure their communities.

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Topics: SGIA, Printing, Digital Print for Packaging, Packaging, Printed Packaging, Business Solutions, Government Affairs, Legislative, Government

Evaluating Industrial Digital Print Markets in North America: An Analysis of User Adoption Practices and Opportunity

Posted by Mark Hanley on 6/4/18 12:43 PM

SGIA requested IT Strategies conduct a mix of primary and secondary research in some established and significant digital industrial print markets to understand what makes people enter the markets and what the experience of doing so is like. The study is intended to present a picture of what these markets are, where they are going and what the experience of getting into them has been. 

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Topics: Insider, SGIA, Printing, Digital Print for Packaging, Printed Packaging, New Printing Technologies

Thinking Outside the Box

Posted by Bill Schiffner on 5/21/18 9:27 AM

May 21, 2018

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Topics: SGIA, Printing, Packaging, Printed Packaging, Industrial Printing, digital printing technologies, flexographic, lithographic, corrugated packaging