How many times have we heard, “the artwork sells the shirt”? And while most of us know this to be true, do we really run our business based on this principle? I see too many shops sacrifice artwork due to time, budget or other constraints and — in my opinion — miss opportunities to set themselves apart from the competition and increase sales.
For nearly a decade, I have been directly involved with the programming for several SGIA conferences, from the Membrane Switch Symposium to the more recent Industrial Applications & Printed Electronics Symposium. I have been attending these types of conferences for even longer, but not long enough to say I attended their first iterations.Read More
While there is much discussion on convergence in today’s printing industry, it is neither new nor unique to this time. There are surely times in which convergence and its effects are more pronounced, but this concept is a part of our past, present and future. The discussion here helps us put convergence into context and suggests how it applies to our printing businesses.Read More
Over the past couple of weeks, I’ve been helping my wife, Heather, navigate the details of ordering embroidered shirts for her company. “Help me out,” she said. “You know all about this stuff, right?”Read More
It’s been two years since the release of “Pretty Much Everything,” and there’s so much new stuff I wish I could jam into the first printing! Since the release, there’s been so many new logos, road trips, ups, downs, triumphs, turds, speaking fiascos, new Field Editions, Skill Share class fallout and tons of new colorful, sort-of-clever Draplin Design Co. (DDC) merch items.Read More