Behavioral scientists have determined that the attention span of the average consumer is eight seconds. I put that in perspective this way: The attention span of a goldfish is nine seconds. The attention span of a horse is seven seconds. So we humans are somewhere between a fish and a horse. So, what does this mean for packaging today?Read More
Each of us in life has what we would call our “harshest critic.” It may be a spouse or a painfully honest friend — the kind of person who could honestly answer, “Does this look good on me?” From a business standpoint, this person might be your most persnickety customer — not unreasonable, but also very hard to please. Despite the ongoing challenge of serving this person, it is important to consider that he/she may be deeply valuable to your business. The suggestions outlined here may not be for the faint of heart, because the truth can hurt. But strong, constructive criticism is invaluable for any business seeking to grow.
Newly available from SGIA’s Government Affairs team is the Walking Working Surfaces (WWS) Safety Package. This collection of resources is a comprehensive compliance resource that builds on our Ladder Safety Package. The recent addition of a rule overview booklet, two more posters and five checklists completes the package to be a one-stop shop for your WWS compliance needs. Here's what the package specifically includes.Read More
For many in the printing industry, their first exposure to the Golden Image Competition has been a visit to the display gallery at the annual SGIA Expo (now PRINTING United). Attendees are always impressed with the variety of everyday items on display — not just fine art, signs and posters, but things like electronic circuitry, membrane switches, T-shirts, towels, gaming devices and perhaps even an impressive lenticular print that creates the illusion of depth and motion on a flat surface.
As we currently accept entries for the 2019 Golden Image Competition (the deadline is fast approaching!), it's worth noting the competition's backstory and how it benefits its participants and winners.Read More
In preparation for the eagerly awaited conversations to come during PRINTING United’s Sustainability Strategies Luncheon: Inside and Out on October 23, I reached out to two of our speakers to hear their insights on the world of sustainable print today and what they project for the future. Dale Crownover, the CEO of Texas Nameplate Company, and Brett Thompson, the Sign and Graphic Market Manager of Piedmont Plastics joined me in discussing how they define sustainable print, the generational gap with “green” vocabulary and more.