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Attention-Grabbing Packaging

Posted by Vicki Strull on 10/14/19 10:15 AM

Behavioral scientists have determined that the attention span of the average consumer is eight seconds. I put that in perspective this way: The attention span of a goldfish is nine seconds. The attention span of a horse is seven seconds. So we humans are somewhere between a fish and a horse. So, what does this mean for packaging today?

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Topics: Printing Industry, Digital Print for Packaging, Printed Packaging, Printing United

PDAA Master Certification: Changing with the Times

Posted by Ray Weiss on 10/2/19 9:09 AM

For quite a few years now, the PDAA Master Certification designation has been a much sought-after achievement, not tied to any vinyl manufacturer. For some, it was the challenge of another certification to complement those they already had. For most, it was the featured “Find an Installer” listing PDAA and SGIA had worked hard to develop to help the printing community connect with installers. What began as a “company” certification, rightly evolved into an “individual” certification that served to benefit the Master Certified installer's company. And, once again, this certification is evolving to maintain its status as the certification to hold.

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Topics: PDAA, Installers, PDAA Certification, Printing United

Golden Image: The Industry's Premier Printing Competition

Posted by Johnny Shell on 9/25/19 6:59 AM

For many in the printing industry, their first exposure to the Golden Image Competition has been a visit to the display gallery at the annual SGIA Expo (now PRINTING United). Attendees are always impressed with the variety of everyday items on display — not just fine art, signs and posters, but things like electronic circuitry, membrane switches, T-shirts, towels, gaming devices and perhaps even an impressive lenticular print that creates the illusion of depth and motion on a flat surface.

As we currently accept entries for the 2019 Golden Image Competition (the deadline is fast approaching!), it's worth noting the competition's backstory and how it benefits its participants and winners. 

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Topics: Printing Industry, Printing United, Golden Image

Why Employee Engagement Matters

Posted by Brian Adam on 9/18/19 7:00 AM

I think most employers feel like they treat their employees well (e.g., “We pay them well and provide them with benefits.").

Most companies also believe they have a good corporate culture and that their team members are aligned around common goals. They believe that their team members, for the most part, like their jobs and have no intention of leaving.

But the very sad fact is, they’re probably wrong!

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Topics: Printing United, Employee Engagement, Business Operations

Beyond the Core

Posted by Dan Marx on 9/16/19 7:03 AM

For more than a decade, wide-format technology, and the ever-expanding range of applications that can be produced with it, has been the shining star of the printing industry. Nearly 20 years ago, when the early adopters saw the technology’s promise, they — seemingly on our behalf — worked the kinks out of the emerging technology. Today, wide-format inkjet is mature, many companies use it for many purposes, and competition is high.

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Topics: New Printing Technologies, Education, Printing United, Networking, Graphics Production