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THREADX 2019: A Next-Level Look at Garment Decoration

Posted by Lauren Searson on 2/13/19 10:59 AM

With an eye toward the future, THREADX 2019, powered by SGIA (San Diego, February 17 - 19), will be a unique experience catered to the wants and needs of garment decorators with a fresh outlook on what is moving and shaking the industry.

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Topics: Fashion, Retail, Garment Decorators, Graphic Design, ThreadX, Networking, Branding

Is Sustainability Still a Driver?

Posted by Marci Kinter on 11/26/18 3:56 PM

Is sustainability still a driver? Yes, according to the speakers at the Brands Talking Sustainability Luncheon at the SGIA Expo.

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Topics: SGIA, Printing, Commercial Printing, Print, Printing Industry, Leadership and Culture, Retail, Business Solutions, OSHA, Green Technology, Sustainability

What’s Next for the DTG Business Model

Posted by Bill Grier on 10/3/18 2:53 PM

If you are currently in the “digital T-shirt print-on-demand" business, you are probably beginning to feel the effects of price pressure from big online producers like Amazon,Custom Ink and others.  Because they produce a product based on cost, the competition will be tough in the traditional “message T” market. However, one market based on fashion and relationships is wide open.  

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Topics: SGIA, Printing, Print, Printing Industry, Digital Printing, Digital Textile Printing, Retail, Business Solutions, Screen Printing, DTG

The Reinvention of Advertising Agencies (Part 2)

Posted by Eileen Fritsch on 8/29/18 1:46 PM

The Rise of Experiential Marketing Agencies

Face-to-face events such as conferences and trade shows will always be an effective way for marketers to communicate directly with customers. But experiential marketing is different. It’s a multi-media form of B2C marketing that is specifically designed to spark an emotional response and generate online exposure well beyond the actual event.

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Topics: SGIA, Printing, Wide Format, Commercial Printing, Print, Printing Industry, Digital Printing, Digital Textile Printing, Garment, Business Solution, Retail Market Printing, Retail

The Reinvention of Advertising Agencies (Part 1)

Posted by Eileen Fritsch on 8/27/18 11:15 AM

 Once upon a time, brand marketers could hire a single advertising agency to produce creative visuals and messages for broadcast TV, magazine, radio, newspaper, in-store and outdoor advertising. Today, many traditional advertising and marketing agencies are reinventing themselves to cope with rapid changes in communications channels, consumer preferences, marketing automation technologies and data analytics. It’s important to follow what’s happening with advertising firms, marketing agencies and creative services studios because it can affect how you operate and market your printing business.

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Topics: SGIA, Wide Format, Commercial Printing, Printing Industry, New Printing Technologies, Fashion Industry, Business Solution, Retail Market Printing, Retail