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Make 2019 the Year of the Sale

Posted by Ryan T. Sauers on 12/12/18 1:46 PM

Many of us discuss the importance of setting goals of what we want to achieve

in the new year and for most organizations, a key goal is to increase sales. Organizations that continually learn and set ambitious goals are the ones running, not limping, into 2019 because they have prepped their business to achieve sales growth.

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Topics: SGIA, Printing, Commercial Printing, Print, Printing Industry, Industry Training, Business Solution, Retail Market Printing, Education, Sales

The Reinvention of Advertising Agencies (Part 2)

Posted by Eileen Fritsch on 8/29/18 1:46 PM

The Rise of Experiential Marketing Agencies

Face-to-face events such as conferences and trade shows will always be an effective way for marketers to communicate directly with customers. But experiential marketing is different. It’s a multi-media form of B2C marketing that is specifically designed to spark an emotional response and generate online exposure well beyond the actual event.

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Topics: SGIA, Printing, Wide Format, Commercial Printing, Print, Printing Industry, Digital Printing, Digital Textile Printing, Apparel, Business Solution, Retail Market Printing, Retail

The Reinvention of Advertising Agencies (Part 1)

Posted by Eileen Fritsch on 8/27/18 11:15 AM

 Once upon a time, brand marketers could hire a single advertising agency to produce creative visuals and messages for broadcast TV, magazine, radio, newspaper, in-store and outdoor advertising. Today, many traditional advertising and marketing agencies are reinventing themselves to cope with rapid changes in communications channels, consumer preferences, marketing automation technologies and data analytics. It’s important to follow what’s happening with advertising firms, marketing agencies and creative services studios because it can affect how you operate and market your printing business.

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Topics: SGIA, Wide Format, Commercial Printing, Printing Industry, New Printing Technologies, Fashion Industry, Business Solution, Retail Market Printing, Retail

Challenges and Solutions for Retail Graphic Installations

Posted by Ray Weiss on 8/1/18 9:49 AM

Retail graphic installations cover a wide variety of printing and application processes and methods and can be great for your business. They also present some unique challenges.

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Topics: SGIA, Printing, Commercial Printing, Print, Printing Industry, Retail Market Printing, Retail, Installers

Workflows in Digital Textile are Different! (Part 1)

Posted by Pat McGrew on 7/2/18 11:06 AM

Textile printing is different than other types of printing, as are the workflows that support them all. While screen printing and rotary screen printing have been the stable main print technologies, the workflow elements have evolved continuously to support the needs of brands and designers. 

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Topics: SGIA, Printing, Print, Printing Industry, Digital Textile, Fashion Industry, Digital Textile Printing, Fashion, Apparel, Garment Manufacturing, Retail Market Printing, Retail