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Ask the Difficult Questions

Posted by Dan Marx on 10/7/19 9:38 AM

Each of us in life has what we would call our “harshest critic.” It may be a spouse or a painfully honest friend — the kind of person who could honestly answer, “Does this look good on me?” From a business standpoint, this person might be your most persnickety customer — not unreasonable, but also very hard to please. Despite the ongoing challenge of serving this person, it is important to consider that he/she may be deeply valuable to your business. The suggestions outlined here may not be for the faint of heart, because the truth can hurt. But strong, constructive criticism is invaluable for any business seeking to grow.

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Topics: Printing Industry, Sales, Business Operations

The "Old Man's" Internet Rant

Posted by Dan Marx on 6/17/19 11:10 AM

Although I fear that I’ll sound like a tech-unsavvy old man pining for the “old days,” I’ll just go ahead and say the following: I don’t always trust online portals made available by vendors. Of course, as I say this, I have a couple of examples — one short, and one rather specific — highlighting the failings of some companies I’ve done business with (or wanted to).

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Topics: Printing Industry, Sales, Customer Service, Business Operations

The Selling Owner Challenge

Posted by Bill Farquharson on 5/22/19 1:51 PM

The job description for today’s average print shop owner reads like a run-on sentence: Manager, bookkeeper, delivery, customer service, occasional pressman, bindery operator, janitor and, if there is any time left over, sales representative.

But it’s that last title that starts the process. Without sales coming in, those other tasks don’t exist. Why then do selling owners use only the remains of the day to do the one thing that matters most? What is holding the selling owner back from stepping into this role and building more business?

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Topics: Business Solutions, Sales, Networking, Employee Management, Business Operations

The Intersection of Volume and Profit

Posted by David M. Fellman on 2/18/19 3:31 PM

Let’s think about the two most important measures of success for a printing company: sales volume and profitability. I’d like you to consider that those two factors yield four possibilities. There are high volume and highly profitable printing companies. There are low volume and non-profitable printing companies. In between, there are low volume companies with high profits and high volume companies with low profits.

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Topics: Business Solutions, Sales, Customer Service, Finance

Make 2019 the Year of the Sale

Posted by Ryan T. Sauers on 12/12/18 1:46 PM

Many of us discuss the importance of setting goals of what we want to achieve

in the new year and for most organizations, a key goal is to increase sales. Organizations that continually learn and set ambitious goals are the ones running, not limping, into 2019 because they have prepped their business to achieve sales growth.

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Topics: SGIA, Printing, Commercial Printing, Print, Printing Industry, Industry Training, Business Solution, Retail Market Printing, Education, Sales