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2018 Garment Decorators Luncheon Takes an Eye-Opening Look at Branding

Posted by Christina Rosado on 11/21/18 3:22 PM

As the excitement and buzz of the SGIA Expo’s opening day continued into Saturday, October 19, the garment decoration community came together to spark a conversation of their own at the Garment Decorators Luncheon.

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Topics: SGIA, Printing, Print, Printing Industry, SGIA Expo, Digital Textile, Fashion Industry, Digital Textile Printing, Fashion, Apparel, Garment Manufacturing, Screen Printing, Apparel Decorators

What’s Next for the DTG Business Model

Posted by Bill Grier on 10/3/18 2:53 PM

If you are currently in the “digital T-shirt print-on-demand" business, you are probably beginning to feel the effects of price pressure from big online producers like Amazon,Custom Ink and others.  Because they produce a product based on cost, the competition will be tough in the traditional “message T” market. However, one market based on fashion and relationships is wide open.  

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Topics: SGIA, Printing, Print, Printing Industry, Digital Printing, Digital Textile Printing, Retail, Business Solutions, Screen Printing, Apparel Decorators

Why I Attend the SGIA Expo

Posted by Kerry Gillespie on 9/24/18 9:13 AM

I remember going to my first show on October 31, 1977. It was my 25th birthday and my first day on the job. The show was in Anaheim, California (think Disneyland!), and my dad owned the company, so I was invited to attend. Dad and mom introduced me to many of their friends at that show, and I still keep in touch with a few of them (or their sons and daughters).  

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Topics: SGIA, Printing, Wide Format, Print, Printing Industry, SGIA Expo, New Printing Technologies, Screen Printing

Explore What’s on the Horizon at the 2018 SGIA Expo (Part 2)

Posted by Bill Stein on 8/10/18 3:45 PM

In addition to the exciting educational slate at the 2018 SGIA Expo, we have scheduled many different events for a variety of printing communities. These events will let you network and connect with your peers to discuss the latest trends, ideas, technologies and applications impacting printing. These events, which take place off the conference floor, are hosted by individual SGIA committees and focus on the unique needs of each community. The cost is $30, but seating is limited, so early registration is recommended. 

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Topics: SGIA, Printing, Wide Format, Commercial Printing, Print, Printing Industry, SGIA Expo, Apparel, Garment Manufacturing, Screen Printing

What We Sell is Emotion

Posted by Dan Marx on 8/3/18 1:46 PM

During a past SGIA webinar, garment decoration veteran Greg Kitson of Mind's Eye Graphics shared one of his opinions about the industry. “Nobody needs another T-shirt!’’ he said. “What I really sell is memories that happen to be on T-shirts.’’ This statement really resonated with me, and it got me thinking about our ongoing relationship with the T-shirt, and how, for many of us, certain T-shirts become cherished items, strong in emotional connection. SGIA reached out to a smattering of dedicated T-shirt wearers from all walks of life and asked them to tell us the stories behind their favorite, or most cherished, T-shirt. Their responses give a telling view into what builds a strong connection between us and our favorite shirts:

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Topics: SGIA, Printing, Fashion Industry, Fashion, Apparel, Garment Manufacturing, Screen Printing