Since joining SGIA, one of my favorite tasks has been overseeing the annual Product of the Year competition. I was just six weeks in when I started working on this program, which was already well underway with the SGIA Expo (now PRINTING United) practically upon us. Therefore, my focus was getting to know the competition and the manufacturers who were entering.
How many times have we heard, “the artwork sells the shirt”? And while most of us know this to be true, do we really run our business based on this principle? I see too many shops sacrifice artwork due to time, budget or other constraints and — in my opinion — miss opportunities to set themselves apart from the competition and increase sales.
For nearly a decade, I have been directly involved with the programming for several SGIA conferences, from the Membrane Switch Symposium to the more recent Industrial Applications & Printed Electronics Symposium. I have been attending these types of conferences for even longer, but not long enough to say I attended their first iterations.Read More
If you attended the 2018 SGIA Expo, chances are you heard about — or were among the large crowd at — the first-ever PDAA Wrap Team Challenge. Sponsored by Arlon, Ritrama and 3M, the intense three-day competition was a chance for nine teams of vehicle wrap specialists to show off their skills while competing for a $2,000 grand prize.Read More
Over the past couple of weeks, I’ve been helping my wife, Heather, navigate the details of ordering embroidered shirts for her company. “Help me out,” she said. “You know all about this stuff, right?”Read More