Two years ago, SGIA President and CEO Ford Bowers asked if I was willing to travel to Australia. “Sure, why not?” I replied, having no idea of the adventure that awaited me.
It had all started with Ford and SGIAA President, Nigel Davies discussing ways to revitalize SGIAA’s membership. Ford’s first suggestion was color management training and certification, which is where I entered the picture.
The intricacies of color management are well-known throughout the digital print sector — but what else could be influencing inconsistent color production and exacerbating wide-format workflow bottlenecks?
PrintFactory invited print shop representatives to share their experiences and frustrations in a short survey, helping to create a fuller picture of the biggest blockers to productivity and profitability.Read More
Cirrus Visual in Tucson, Ariz., is one company that’s well positioned to produce many forms of brand marketing and experiences. Brandon Blair founded the company 15 years ago as a graphic design studio with commercial printing capabilities. Today, Cirrus Visual helps local companies and organizations develop and execute brand identities through services such as logo design, app design, business cards, direct-mail postcards, labels, packaging, business cards, trade show exhibits, online catalogs, event graphics, menus, magazines, T-shirt designs and vehicle wrap designs.Read More
Over the past couple of weeks, I’ve been helping my wife, Heather, navigate the details of ordering embroidered shirts for her company. “Help me out,” she said. “You know all about this stuff, right?”Read More